Company Presentation Tobii Technology The World Leader in Eye Tracking and Gaze Interaction Company Presentation Tobii Technology The World Leader in Eye Tracking and Gaze Interaction Company Introduction Company Introduction World Leading Innovator Tobii Technology is a high-growth, innovative high-tech company that has successfully implemented our inventions and technology in user-favored products. We see a world of opportunities starting with our patented technology for eye tracking and gaze interaction. Tobii Technology is the world’s leading vendor of eye tracking and interactive gaze technology. We offer an ever-expanding array of solutions– from communication aids and research tools to gaze interaction technology and interfaces in consumer electronics. Current and future markets Tobii’s eye tracking technology has revolutionized research in many fields and enabled communication for thousands of people with speech and communication impairments. Looking forward Tobii’s mission is to bring eye tracking into broader use. Some of that future is already here; we provide market- leading eye tracking technology to industrial partners in areas as computer manufacturing and gaming, hospitals, diagnostics and vehicle safety. One of Europe’s fastest growing companies Tobii continues to realize its visions, show continuous and rapid year-to-year revenue growth, and receive numerous awards and recognition for its accomplishments. From our headquarters in Stockholm, Sweden, our reach is as broad as our vision. Tobii has global operations with offices in the U.S., Germany, Norway, Japan and China, our own production facilities in China and Sweden, and a worldwide network of resellers and partners. Some of the awards and merits won by Tobii 2012 Laptop Magazine: Best enabling technology and Best new technology Notebooks.com: Best of CES 2012: Best prototype Popular Mechanics Editor’s Choice Awards: New product design and innovation 2011 Deloitte: Sweden Technology Fast 50 and EMEA Technology Fast 500 for the fifth consecutive year Bully Award: winner Red Herring Top 100 Europe Award: finalist for the fourth consecutive year Red Dot Design Award: winner 2010 SIME Grand Prize Red Herring EMEA 100 Emerging101: Sweden’s most successful enterprise 2009 Ahrens Rapid Growth ranking: Third place Red Herring Global 100 IT company of the year 2008 Export Hermes The Technology Star Award The Grand Award of Design Eye Tracking by Tobii Making an eye tracker that truly works for everyone in varying conditions is an extremely tough challenge. But it’s key to taking eye tracking beyond niche use and putting it to broader use. Eye tracking - how it works Tobii’s eye trackers are based on the fundamental principle of corneal-reflection tracking. 1. One or several near-infrared illuminators, invisible to the human eye, create reflection patterns on the cornea of the eyes. 2. Image sensors register the image of the user’s eyes. 3. Image processing is used to find the eyes, detect the exact position of the pupil and/or iris, and identify the correct reflections from the illuminators and their exact positions. 4. A mathematical model of the eye is used to calculate the eyes’ position in 3D and the point of gaze. Tobii has revolutionized the field by developing eye trackers that work for basically any user in a variety of environments and has today a solid patent portfolio that protects our unique, well-proven technology. Below is a sample of applications that have been put into practice by Tobii or one of our many partners. The analytical power of eye tracking The eyes are easy to observe and their movements can tell us to what we pay attention and how the brain processes information. With the precision of eye tracking, this information can stimulate advances in many fields. Research—Eye tracking is the preferred method for thousands of academic researchers at virtually all leading universities. It is also used in usability testing and advertising research by most leading consumer goods companies, web companies and market research companies. Assessment and diagnostics—The potential of eye tracking in clinical diagnostics is immense. Already, eye tracking is being used to measure acuity of toddlers, to rehabilitate patients in intensive care, and to understand the cognitive level of a non-verbal person. Process control—Eye tracking makes it possible to detect if an operator has not paid attention to important events and to automatically highlighting these events. Drowsiness detection—Eyelid movements and eye gaze direction are highly reliable and accurate indicators to warn a driver or operator of a sleep onset or lack of attention. Eye-based computer interaction The fast and effortless movements of the eyes have proven to be an efficient and entirely natural user interface. Standard computers and games—Using our eyes to point, zoom, select and scroll is completely intuitive and complements traditional user interfaces in a very natural way. The technology can also add power- saving features, enhance security and simplify computer login. Surgery and sterile environments—In the operating room, surgeons can control the computer interface using only their eyes while maintaining sterility. Hands-free information access can also benefit the field of public information displays. Injuries and impairments—People who are unable to use their hands due to quadriplegia or CP, and even milder forms of physical restraints, acquire unparalleled possibilities to keep up with communication and computer-based activities. Gaze Interaction Gaze Interaction Gaze interaction revolutionizes computer interfaces Eye tracking solutions Tobii is currently developing its technology to enable integration of eye tracking in consumer computers. The fast and effortless movements of the eyes have proven to be an efficient and truly natural computer interface. Gaze interaction is enhancing more and more applications in the PC and gaming industries. Most computer manufacturers today strive to enhance their products by adding new and more natural user interfaces. Gaze provides an entirely new dimension to interaction. When the computer knows where you are looking, it can do things for you automatically or in a more intuitive way—like scrolling the text as you read, or providing additional information about the object at which you are looking. Gaze in consumer PCs and workstations For users, gaze is thrilling and makes computer interaction more effective. It is as if the computer understands you; just glance at an icon or gadget and more information will be presented. You can zoom pictures or maps and automatically center on the area you are looking at. The computer can auto-dim and brighten the screen when it recognizes your eyes to increase battery time. Gaze can also speed things up by enabling new and intuitive ways to switch between open windows, and browse your emails and documents. In tomorrow’s computers, more modalities will give users full flexibility to choose the most useful control for any given situation. For example, a multimodal interface will enable you to use gaze to point on your screen, and keyboard button or touchpad to select. Professional applications in the forefront CAD and design software that involves manipulating images and objects can be made substantially more efficient using gaze. Zooming, selecting, panning and rotating can all be done almost instantly and automatically. In medical imaging, for use with regular x-rays, surgical procedures, ultrasounds and more, both ergonomics and control can be improved with the use of gaze. Computer games get even more intense Eye control makes it possible to interact with computer games in ways never before possible. As a player, you can do more simultaneously and you can do it as in real life: Control your character with a joystick, but aim with your eyes; establish genuine eye contact with characters in a game; create an emotional intensity that makes characters act as real humans responding to your gaze. For a complete list of products, see www.tobii.com Tobii Gaze awarded technology Gaze is predicted to be the next step in natural user interfaces. Tobii has received top accolades from media and industry experts for its innovative new computer interface – Tobii Gaze. At the 2012 International Consumer Electronics Show in Las Vegas, Tobii was awarded three ‘Best of show’ for having one of the most outstanding and innovative technologies. Using your hands on a touch screen-enabled laptop or desktop computer is not an ideal ergonomic solution. Furthermore, your hands would interfere with the objects you would like to click on, drag, rotate or zoom. Tobii Gaze is a technology that makes it possible to point and interact in ways that are superior to both touch and mouse. It has the potential to change the user interface for regular computers as fundamentally as touch has for handheld devices. Tobii Gaze for Windows 8 uses a combination of eye gaze and touchpad to enable all touch commands, e.g. activate, select, zoom, scroll and so on in a way that is more natural, efficient and precise than any other control when used on laptops and desktops. “Pointing at something by looking at it is intuitive, natural and immediate. Using a mouse to do the same thing is less so, as it involves an intermediate step of moving a mouse-pointer around,” says Henrik Eskilsson, CEO and co-founder, Tobii Technology. “Gaze is as natural and intuitive as touch, as precise as the mouse and more ergonomic and effortless than both. Once you have experienced Gaze, a laptop without it feels just as dated as a laptop without a touchpad.” Assistive Technology Assistive Technology Technology that is making a true difference in peoples’ lives Tobii eye-controlled solutions help individuals with speech impairments to express themselves and interact with others. Our solutions for computer access help people get back to work and to live more independently. Being able to speak or use a computer are things that most people take for granted. However, some of us are born with Cerebral Palsy, have ALS/MND or may have acquired a disability through an injury or a stroke—all of which can impair our ability to speak, access our computers, stay in touch with family and friends, and limits the prospects of working. Support throughout life — at home and at work Tobii’s communication devices help thousands of people around the world to overcome their impairments and communicate in a way that was not possible before. People can use our solutions to develop their language skills and communication capacity, from a very basic level to one that is almost on par with people who have no communication restraints. Tobii’s solutions for computer access increase the quality of life, access to information, and improve social interaction for people with spinal cord injuries (SCI). They also enhance their possibilities of keeping up with work life on the same terms as before their injury. The unique capabilities of eye control You could say that an eye-controlled augmentative and alternative communication (AAC) device is a computer—but instead of using a mouse and keyboard to control it, you use your gaze. By typing text or using symbols, you can speak your mind. Using only their eyes, our users write novels, perform regular work-related tasks, speak through a synthesized voice, stay in touch with family and friends, use the internet and much more. The No. 1 choice of thousands of users Tobii has a history of creating eye-controlled communication devices that meet the various needs of people with communication and physical disabilities. Superior quality, ease of use and reliability are hallmarks of our products. The eye-controlled devices operate accurately, regardless of large head movements, glasses, eye color or light conditions. Product portfolio Dynamic display devices—Tobii C Series offers Computer Access Solutions – The Tobii Communication and language software— multiple access methods, including eye control, PCEye is a standalone, clip-on eye control Tobii Communicator is well proven software scan/switch, head mouse or touch, and can module that allows you to access and control appreciated by users and administrators. generate speech, text messages, emails, etc. a standard PC, using only your eyes. For a complete list of products, see www.tobii.com Meet Janika Cremer Six-year-old Janika is living proof that smart technology, when used properly, can help disabled people live simpler and more dignified lives. Janika Cremer was born with an illness similar to Cerebral Palsy. Unable to communicate through speech or sign language, eye control opens up new possibilities. Since getting the Tobii C12, an eye- controlled speech generating device, Janika can start conversations with her parents, relatives and friends whenever she wants. “Tobii C12 helps Janika lead a richer social life. Suddenly, she can much more actively partake in games at kindergarten than before,” says Alexandra Cremer, Janika’s mother. “Through Tobii we realize more and more how much Janika is able to understand, which is difficult for a child without a voice to demonstrate. All of a sudden you have a child that plays Memory as if it was the most natural thing in the world and tells you to leave her alone.” Janika’s mother sees even greater benefits in the future: “The things she is learning now with Tobii C12, for example, colors, numbers, letters and money, she will take with her when she starts school. Because she is currently using pictures and symbols only, we created the symbols we believe she needs for her daily communication.” “But honestly. Can I really know what a 6-year-old wants to say? So far, I can only hope I’ve got it quite right for her. I’m looking forward to when she finally creates her own words, once she has learned to read and write,” Janika’s mother ends. Analysis Solutions Analysis Solutions Eye Tracking for Research and Analysis Tobii offers a range of eye tracking products and services that meet the needs of different research fields. Tobii eye trackers enable you to efficiently obtain valid and reliable research results by being easy to use, unobtrusive, highly accurate and precise. These are the most common fields of research that use eye tracking: Usability testing—Eye tracking is a key method to test the usability of websites and software. It brings unique insights about first glance, search patterns, failed search, etc. Human-computer interaction—Eye tracking is used to analyze user behavior and user interface usability, as well as an actual control medium in a human–computer dialogue. Developmental psychology—Long before children can talk, eye tracking can provide detailed information about how they perceive the world. Eye tracking helps to explain growth and transformation in perceptual, cognitive, and social abilities from infancy through young adulthood. Psycholinguistics & reading—Eye tracking is used by linguistic researchers to investigate human language development, language skills, and reading behavior. Linguistic abilities are assessed by tracking and recording eye movements in response to predetermined verbal and visual stimuli. Ophthalmology—Eye tracking helps vision researchers to better understand eye movements and eye movement problems, and to develop means to prevent, diagnose and treat abnormalities or ocular disease in clinical situations. Neuroscience—Eye tracking technology is used to investigate, for instance, developmental aspects of visual and neurological functions, neurological diseases and brain damage. Package design & shopper research—Eye tracking is used to understand shoppers’ attention and shopping behavior. It is a powerful method for assessing and improving packaging systems and POP materials. Advertising research—Eye tracking offers a unique method to objectively measure consumers’ attention and spontaneous responses to advertising. It gives essential benefits in all areas of advertising; online, print, TV, and out-of-home media. For a complete list of products, see www.tobii.com Remote eye trackers—Tobii has set the standard for remote eye trackers by combining very high precision and accuracy with robust tracking and tolerance of large head movements at various sampling rates (Hertz). Mobile eye trackers—Tobii Glasses represent the latest development in mobile eye trackers, also referred to as head-mounted eye trackers. New technology and design enable eye tracking studies in real-world environments. Analysis and visualization software—Tobii Studio is the leading eye tracking analysis and visualization software. It completes our eye trackers with analytical capability and visualization. Product portfolio Eye Tracking in Use: Online Reservations For KLM, adopting a user-centered approach Increased Dramatically in the redesign of its online booking site paid After Eye Tracking Tests off. KLM’s conversion rate increased dramatically by 30 percent. KLM’s website has become the premier point of sales for consumer tickets. It is imperative to keep up with advances, both in technology and in meeting user demand. KLM redesigned its booking tool in 2009. Valsplat, KLM’s usability consultants, conducted user research during development and post launch. Eye tracking was used to fine tune the design of the electronic booking tool. “Analysis of eye tracking data proves valuable in finding very specific and detailed design issues, which would very likely have gone unnoticed in a study without the support of eye tracking. These issues, albeit small, can make the difference between a sale or a disappointed customer,” says Joris Leker, Usability Specialist at Valsplat. Participants in the eye tracking sessions were asked to make a booking for an upcoming trip while their gaze was recorded. The task consists of several steps, from finding all possible flights to actual payment and confirmation. An essential part in completing a booking is selecting the preferred departing and returning flights from a large set of possible flights. Gaze plots of early designs of the Select flights page showed a lot of saccades between the flight price and its schedule. These specifics were positioned at exact opposite sides of the flight details. Participants were obviously trying to make a tradeoff between price and schedule, but the layout of the flight details was not conducive. Designers changed the order in which flight details are presented following these findings. KLM launched their new booking tool in 75 countries the summer of 2009. In spite of the concurrent economic downturn, the electronic booking tool dramatically increased the conversion rate. 30% more users proceeded from searching to actually booking flights in the new version. Eye Tracking in There is no better way to detect driver distraction Automotive Safety and acute drowsiness than by measuring the eye. Eyelid movements and eye gaze direction are highly reliable and accurate indicators to warn drivers of an uncontrolled sleep onset or critical lack of attention to the road. Why eye sensor technology? Eyelid movements have shown to be the most reliable measurement for acute drowsiness. PERCLOS (percentage of eyelid closure) in combination with eyelid velocity has a 93% correlation with drowsiness. Gaze direction is the obvious and most direct indicator of if a driver’s attention is on or off the road. The ability to prevent collisions can be greatly enhanced by connecting information about the driver’s attention to the vehicle safety system, including forward looking sensors, automatic brake assist, etc. Tobii presents a reliable technology, specifically designed for the vehicle industry that actually works under the tough conditions of real cars and trucks. A reliable solution for vehicle integration The Tobii attention and alert technology is a system for detecting acute drowsiness based on eye sensor technology. It is the result of nearly ten years of R&D in eye tracking. Our eye sensors function on virtually all people regardless of glasses, lenses, age, ethnic origin, eye color and other aspects that may affect the physiology of the eye. The sensor works reliably, even in challenging environments like night driving and bright sunlight. Eye sensor for industrial integration Tobii offers an OEM solution that can be integrated into the vehicle dashboard and safety system. The Tobii attention and alert system is a robust solution for use in cars and commercial vehicles that meets industry requirements on scalability and price. Eye Tracking OEM Solutions Product portfolio Tobii IS-2 Eye Tracker is a fully integrated eye tracking component. Launched in 2012, it represents a huge leap in the evolution of eye tracking, and provides new, unique opportunities to enhance a wide range of Tobii Technology offers world leading eye tracking components for industrial integration. We also offer various industries a range of products based on our patented eye tracking technology. Greater possibilities to understand human behavior, and access computers and information through eye tracking open up a world of opportunities. These are just a few examples of fields in which eye tracking is used today. Clinical diagnostics and assessments Tobii’s eye tracking technology surpasses traditional observations and other methods in clinical assessments and in large-scale screening because it provides additional data, is objective, automatic, fast and unobtrusive. Some fields of assessments: • Vision and hearing tests of infants • Cognitive assessments of non-verbal persons • Post-traumatic evaluation and rehabilitation Monitoring and training Eye tracking is used in a range of industries to ensure and improve performance—in real time or as a part of simulations and training: products by incorporating eye tracking and gaze interaction technologies. With its light weight, small size and low price, it fits seamlessly into various high-end and mass- market applications. • Monitor an air traffic control operator’s alertness and attention to critical details • Monitor how vigilantly a baggage scan operator observes all key items • Support surgeons in training, attention and orientation Surgery and sterile environments With eye control surgeons can zoom in on images and control the computer interface using just their eyes. The main benefits are multitasking and hands-free computer control while maintaining sterility. Yet another field showing a strong interest in hands-free information access is the field of public information displays. OEM eye tracking components Tobii Technology offers world-leading eye tracking components for industrial integration. We also offer a range of products based on our patented eye tracking technology. For a complete list of products, see www.tobii.com Offices and Contacts Tobii Headquarters Tobii Technology is headquartered in Stockholm, Sweden. Here we develop our core eye tracking technology, encompassing hardware, software and new products. Washington D.C. Metro Area, USA Home to our sales and marketing office for Tobii Analysis Solutions and Eye Tracking Integration in North America. Boston, MA, USA Our Boston office is dedicated to sales consultancy, marketing, logistics, support, funding of Assistive Technology products in North America. Frankfurt, Germany The Frankfurt am Main office is our hub for sales and marketing activities in central and southern Europe for both Assistive Technology, Analysis Solutions and Eye Tracking Integration. Tokyo, Japan Tobii’s Tokyo facility is a local sales office that markets Analysis Solutions and Eye Tracking Integration solutions. Suzhou, China Suzhou is home to Tobii’s China-based production facilities and sales office for Assistive Technology, Analysis Solutions and Eye Tracking Integration. Bergen, Norway Our Bergen team is dedicated to the development of communication software, and is responsible for sales in Norway. Sales contacts Tobii Technology is represented in all continents through local offices and resellers. For a complete list of sales contacts, please visit www.tobii.com. Tobii_CompanyBrochure_2012-02-14_UsENG_CS5 Stockholm, SE Bergen, NO Frankfurt, DE Tokyo, JP Boston, MA Falls Church, VA Suzhou, CH © Tobii®. Illustrations and specifications do not necessarily apply to products and services offered in each local market. Technical specifications are subject to change without prior notice. All other trademarks are the property of their respective owners. www.tobii.com CENTRAL EUROPE Tobii Technology GmbH Niedenau 45 D 60325 Frankfurt am Main Germany Phone +49 69 24 75 03 40 Fax +49 69 24 75 03 429 sales.de@tobii.com NORTH AMERICA Tobii ATI 333 Elm Street Dedham MA 02026 - USA Toll Free: 800 793 9227 Phone +1-781-461-8200 Fax +1-781-461-8213 sales.us@tobii com CHINA Tobii Electronics Technology Suzhou Co., Ltd No. 678, Fengting Avenue Land Industrial Park Weiting, Suzhou Post code: 215122 China Phone +86 (0) 13585980539 sales.cn@tobii.com TOBII HEADQUARTERS Tobii Technology AB Karlsrovägen 2D Box 743 S 182 17 Danderyd Sweden Phone +46 8 663 69 90 Fax +46 8 30 14 00 sales@tobii.com NORTH AMERICA Tobii Technology, Inc. 510 N. Washington Street Suite 200 - Falls Church, VA 22046 - USA Phone +1-703-738 1300 Phone +1 888 898 6244 Fax +1 703 738 1313 sales.us@tobii.com JAPAN Tobii Technology, Ltd. 3 4-13 Takanawa, Minato ku Tokyo 108 0074 Japan Phone +81-3 5793-3316 Fax +81 3 5793 3317 sales.jp@tobii.com NORWAy Tobii Norge Thormøhlens gate 55 Datablokken, 6 etasje 5008 Bergen Norway Phone +47 55 55 10 60 Fax +47 55 55 10 61 sales.no@tobii.com